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MEA2012 Winners Brochure

WINNER 4 | THE CHARTERED INSTITUTE OF MARKETING The campaign illustrated how in just one year, Chiltern Railways transformed its brand and its business performance by implementing a bold, integrated marketing strategy, resulting in Chiltern Railways being one of the UK’s leading social brands in 2012. Passenger revenue increased by more than 26% and market share rose by 33%. WINNER


MEA2012 Winners Brochure
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