WINNER WINNER 46 | THE CHARTERED INSTITUTE OF MARKETING During 2012 Olympics, to help commuters avoid hotspots, Olympic Delivery Authority partnered with multiple stakeholder organisations and businesses. By working together to harmonise travel demand messaging, they were able to drive travel behaviour change on an unprecedented scale, helping to make the greatest show on Earth a resounding success. This is a great example of outstanding team effectiveness delivering best practice and impressive results.
MEA2012 Winners Brochure
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