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MEA2012 Winners Brochure

CUSTOMER EXPERIENCE Forecourt SHELL UK LIMITED Campaign title: The Transformation of UK Service Stations MEDIA PARTNER RACONTEUR The campaign demonstrated how Shell transformed its UK customer experience in 2012 based on a powerful segmentation study and focused on delivering a more personal experience. The results have been amazing with an overwhelmingly positive response from customers and media. The work that Shell has done is a clear example of how marketing can drive sales growth even in the toughest market and competitor conditions. MARKETING EXCELLENCE AWARDS WINNERS 2012 | 41 Experience in 2012 New Concept Shop Forecourt Attendants Tell Shell Attendants FINALISTS FOR THIS CATEGORY Aebi Schmidt UK Ltd in partnership with agency Dsquared Celtic Quest Coasteering Chatsworth House Trust Customer Plus Ltd on behalf of Ford Retail Ltd Motability Operations RS Components Tesco WINNER


MEA2012 Winners Brochure
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