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MEA2012 Winners Brochure

TECHNOLOGY/ TELECOMMUNICATIONS Moshi MIND CANDY Monsters Golden Campaign Campaign title: Moshi Monsters Golden Ticket Summer 2012 saw the launch of the ‘Moshi Monsters Golden Ticket’ campaign with an aggressive target of driving 1 million trial memberships during the competitive summer period. The campaign drove over 2 million users to the online game and exceeded target by over 100%. It also introduced new working practices and improved technology across the wider Moshi Monsters brand. Moshi Monsters Golden Campaign FINALISTS FOR THIS CATEGORY BT Loudhouse Marketing on behalf of Sensus m-hance Neo@Ogilvy on behalf of Cisco Systems O2 Enterprise Marketing in partnership with The Marketing Practice Octopus Communications on behalf of Cisco Samsung UK MARKETING EXCELLENCE AWARDS WINNERS 2012 | 33 WINNER


MEA2012 Winners Brochure
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