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MEA2012 Winners Brochure

WINNER WINNER 30 | THE CHARTERED INSTITUTE OF MARKETING In July 2011, Welsh Rugby player Richard Parks made history by becoming the first person ever to climb and stand on The South pole, North pole and Summit of Everest. Limegreentangerine handled the marketing for this charitable campaign and by impressive use of a wide range of channels, the campaign exceeded its fundraising target including £2.1m worth of media coverage and also inspired adults and children alike to undertake their own fundraising activities and get fit.


MEA2012 Winners Brochure
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