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MEA2012 Winners Brochure

PUBLIC SECTOR – OTHER SERVICES RKCR/Y&R ON BEHALF OF HOME OFFICE Campaign title: Home Office – Teen Rape and Sexual Coercion Campaign FINALISTS FOR THIS CATEGORY Consolidated PR in partnership with The Scottish Government Isle of Man Government Department of Economic Development M&C Saatchi in partnership with Olympic Delivery Authority/TfL and Walker Media Met Office National Museums Northern Ireland NHS Blood and Transplant in partnership with Red Consultancy (2 entries) Sunderland Teaching Primary Care Trust Visit Cornwall in partnership with Nameless MARKETING EXCELLENCE AWARDS WINNERS 2012 | 29 The business case for this campaign to prevent violence against women and girls was outstanding. The campaign reached 32 million people across the UK with PR amplifying the £1.1m budget. Over half a million young people visited the website and the campaign highlighted how attitudes of young people changed significantly. WINNER


MEA2012 Winners Brochure
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