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MEA2012 Winners Brochure

26 | THE CHARTERED INSTITUTE OF MARKETING WINNER This is the second Award for NHSBT’s ‘Perfect storm’ campaign. This strategically powerful and highly creative campaign delivered the biggest blood stock build in preparation for the Olympics Games against the backcloth of a ‘Perfect storm’ of national celebrations and sporting events, turning the possible negative impact of sporting events into a positive message. WINNER


MEA2012 Winners Brochure
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