WINNER WINNER 22 | THE CHARTERED INSTITUTE OF MARKETING With the influx of over 1 million+ extra visitors coming into the UK during the 2012 London Olympics, the Department of Health set blood stock-build targets for NHS Blood and Transplant to deliver prior to the Olympics. This was the biggest stock build challenge the NHSBT has had to face in recent years. The combined message of blood volume and blood types and the creative strategy predicted perfectly the euphoria around the Olympic Games and integrated seamlessly the Team GB message.
MEA2012 Winners Brochure
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