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MEA2012 Winners Brochure

NOT FOR PROFIT BRITISH RED CROSS IN PARTNERSHIP WITH FORCE-7 AND CHANNELFLIP Campaign title: Life. Live it. SPONSORED BY THE MARKETING TRUST FINALISTS FOR THIS CATEGORY AMV BBDO in partnership with Cycle Safety UK/James Cracknell Drinkaware Halton Housing Trust Limegreentangerine on behalf of Richard Parks NHS Blood and Transplant in partnership with Red Consultancy South and City College Birmingham Tower Hamlets Homes MARKETING EXCELLENCE AWARDS WINNERS 2012 | 21 A social marketing campaign created by young people for young people with the ambition to re-invent first aid for the 21st century. Through innovative content and creative executions, the campaign engaged millions of young people across the UK and built a generation of life-savers. WINNER


MEA2012 Winners Brochure
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