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MEA2012 Winners Brochure

FMCG/RETAIL RKCR/Y&R ON BEHALF OF M&S Campaign title: Shwopping MARKETING EXCELLENCE AWARDS WINNERS 2012 | 15 The business case for the Shwopping campaign demonstrated M&S’ long-term commitment to change the way people shop and a sense of community among customers. What was impressive about the campaign was how it was executed – by placing the catalyst for change in the hands of the customer. FINALISTS FOR THIS CATEGORY AMV BBDO on behalf of PepsiCo Brave in partnership with Ecover Lyle Bailie International in partnership with Moy Park McCann London on behalf of SUBWAY Shell UK Limited STEEL Story UK on behalf of Highland Spring Group WINNER HIGHLY COMMENDED BRAVE IN PARTNERSHIP WITH ECOVER Feel Good Cleaning


MEA2012 Winners Brochure
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