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MEA2012 Winners Brochure

WINNER 10 | THE CHARTERED INSTITUTE OF MARKETING In 2007, Lloyds TSB signed up as the first National Partner of the London 2012 Olympic and Paralympic Games. The business case showed how by taking a distinctive angle on its partnership, Lloyds TSB was able to become the most recognised sponsor in the run-up to the Opening Ceremony and made customers feel the partnership was of relevance and personal benefit to them. WINNER


MEA2012 Winners Brochure
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