24 & 25

Inside Business Magazine

Falling in Love with your business again Perhaps you haven’t even realised you’ve fallen out of love with your business or that you love it but just aren’t in love with it… or that how you feel about the business has changed over time but been so subtle you weren’t consciously aware of the change. If you were to ask your customers or suppliers or the other people in the business whether or not they think you’re in love with the business what would they say? Thinking back to when you first started the business, or took the business over, your head was probably full of ideas, concepts and opportunities and you threw yourself into these. Over time the business of running a business takes on a different aspect and requires more of our attention. It’s like juggling many balls or spinning many plates. And all too often the passion and drive we had starts to wane as we’re trying to keep all the balls in the air and all the plates spinning. We could even think of customers as the balls we’re juggling and the business of running the business the plates we’re spinning. And we all know what happens when we try to do too many things at the same time – we start to drop the balls and the plates stop spinning, crashing to the floor. And why do I know this? Because in the past it’s happened to me and I see it regularly in other business owners I know and have worked with. Personally I knew I couldn’t love fall back in love with the business; what really interested me was: • the business of running the business • the products and services the business provide • the people in the business • the suppliers to the business. These areas are the heart of any business; you could call them the four chambers of the business heart. And so working with business owners and leaders I’ve been able to help them find the keys to unlock their business heart and fall in love with their business again. And we know in our heart of hearts that if we aren’t in love with something we give it scant attention. Nurturing suppliers When it comes to our suppliers you might say that since we’re their clients then they should be the ones nurturing the relationship however; I would suggest we should take the lead for several reasons. • If our main suppliers truly understand our business and our business plans then they can support us better • They should understand our customers and their needs, and why we often ask for and buy the things we buy • The more they understand our customers and us, the more they will consider our customers and us when developing their own products and services. 24 INSIDE BUSINESS MAGAZINE


Inside Business Magazine
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