19

Inside Business Magazine

Ben Kench Ok, so we have many, many times been told “its all about how you think” and many of us indeed know the mantra of “positive mental attitude”. In everyday life however…and specifically in everyday business life, are we actually applying that principle? Or is it in fact more something we say than something we do. For example, if pennies aren’t flowing as fast as you’d like them to, are you able to speak loudly that “everything is well and I am happy” with confidence and true feeling or are you more likely to state that in fact things aren’t great or to say things are great but think otherwise?? I know we are all only human and are therefore subject to mood swings and circumstance that impacts our minds …but how strong are we with our minds? Do we in fact think positive all of the time? Are we stalling our future potential by not really mastering the thinking proves? Just this weekend I was speaking with a business owner who was complaining about not making quite enough…and when I questioned if he was busy he said extremely…and in fact he was ‘doing’ the work instead of hiring staff and only taking a smaller margin. His focus was on gaining the margin and not paying anyone else when he could do it himself”. Now, the fact is, the thinking behind this lack of action was that of a labourer not a businesman. To change your fortunes, you need to ‘think like a leader not like a labourer”. Think Like A Leader Not Like A Labourer As a business-man you have a business to run. That means getting the work done…it does not mean doing the work! There is a huge difference! Labouring means you remain a labourer. You stay as a worker working for an hourly wage. There is and always will be then a physical limit on income potential tied closely to performance levels as you will run out of energy or daylight or both! Leaders on the other hand remain constantly aware of where their strengths lie. Leaders realise that intelligence is where the money is not in necessarily ability. Leaders don’t need to know how…they need to know someone who knows how. When you truly switch your thinking to business not job, you shift the potential for your business enormously. As an employed manager or director the real success is in the team that is managed achieving, not in carrying the load as a senior employee. As a small business owner, STOP ‘doing’ that job just because you can. Pay someone and free up your time and go out and earn 5 times the hourly rate!! Pay a worker to make the parts or pay a designer to design so that you can go out and develop even better relationships with existing clients… Pay a recruitment company to find you the right person and free yourself up to go out and research the biggest key accounts in your industry and business arena. Pay a secretary and be free from admin…and spend the time selling!! Leaders spend money so that they can then spend their time wisely. Intelligence wins the day. Brains not brawn. “Don’t do, direct”! YES you need to plan to use the newly freed-up time wisely. YES you need to generate income to compensate for the added costs…and YES you must then actually generate or you will end up deeper in the hole…(which is of course the fear that holds people back!) But mastering the mindset and being deliberate about a different choice of action is the key to growth and success. Remember, your thoughts dictate and decide your actions. Your actions create and bring about your circumstances and results. Choose to do the wrong actions you end up in the poor environment and attract poor circumstance. Choose the right actions you drive your business and life upwards to financial security and comfort. Whether a senior manager or director in an employed role, a small business owner or an individual in a very specific role such as sales, the thinking of ‘big’ asks how can you get ‘it’ done rather than automatically assuming the burden of doing it! Thinking like a leader is your key to greater success. Good luck! Ben’s Essential Reading Ben Kench is the author of Selling For Dummies. He is widely sought after as a coach and speaker. If you’d like to ask any questions or connect with Ben please email: ben@benkench.com. For more great ideas and selling tips visit: www.benkench.com


Inside Business Magazine
To see the actual publication please follow the link above