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Inside Business Magazine

The NightLight Studio’s Success a sure sign of the growing business need for mobile web solutions How can Desktop and Mobile Websites /Web software help businesses Web Forms – Take advantage of easy-to-use forms to increase conversion rates and overall interaction with your customers. Web Apps – Get the slick & modern “App” feel for your website when users are viewing it on a mobile device, and also get an enhanced level of user-friendliness since the buttons on your web apps/mobile web pages can be tailored to suit the smaller screen size. Web Software – Get powerful and easy-to-use web software. Very often, when having web software created, it’s highly customizable and tailored to suit your business, meaning that you can have software specifically designed to improve your business processes. Bedford-based Web & Graphic Design agency, The NightLight Studio Ltd., celebrated their first big expansion recently when they moved into their new offices at the Bedford Business Centre. According to their Lead Developer, however, this isn’t just a sign of quality, it’s also a very clear indication of just how great the business need for websites and mobile-friendly web pages really is these days. “The requirement for businesses to present engaging and effective web design – tailored for desktops and for mobile devices – is increasing everyday” says Sabir Ahmed, Lead Developer / Designer for The NightLight Studio. “People are becoming more and more inclined to access information about the businesses around them through their mobile devices in particular, including things like tablet computers and I-phones for instance. Because of this, it’s crucial that businesses take into account the fact that these devices are providing a new information channel, one with its own set of rules. Most businesses are well aware of this already, they just don’t know where to get the right information and how to find consistent professionals in the field.” Since their inception in 2012, The NightLight Studio have been highly sought after by other local businesses. “It’s funny because we didn’t imagine how useful our services would be. The Studio started with me just developing websites in my bedroom on a casual basis, but once businesses near me began to see the full extent of the things a website can achieve, how much a website can do and how it can improve sales and conversions, demand pretty much just kept growing.” “And now, here we are. It’s not been one year yet and we’re really fortunate to have much more websites on our portfolio then we would have expected in this time, and the requests are still coming through.” In fact, requests came through so frequently Sabir needed to enlist his brother Syed Ali (to provide an Operations Manager role), a part-time Assistant Developer, and he even began outsourcing projects to freelancers when they were needed. Overall, it has been a very busy first year for the agency. The high-demand that The NightLight Studio are experiencing isn’t surprising. The work they’ve done has been very effective and helpful for their clients, and it’s all documented on their website - so it’s clear why other businesses are so interested in consulting with The Studio to learn more about how web technology could benefit their own business.


Inside Business Magazine
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