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Full-time Master's Priogramme 2015-16

MSc Innovation and Entrepreneurship (IAE) “ It’s exciting to be getting my new venture ‘Growing Pie’ off the ground. Every day is different and filled with new challenges. I’m constantly having to develop new skills. But what I learned during my time at Warwick has definitely made a huge difference. The course covers so many areas in just 12 months, and they’re all directly relevant to the real work you have to do when you’re starting a new business. Anais Salson, France IAE Graduate 2012-13 Founder of ‘Growing Pie’, a collaborative platform that helps students find internships around the world “ go.warwick.ac.uk/wmgmasters/courses/iae 15 Establishing a New Business This module explores the personal motivators and implementation issues in setting up a new business as well as options on the types of businesses, and the resulting legal requirements and operational regulations that may apply and how these impact on the operational structure of the business. It will cover topics relating to the financial, marketing, intellectual property rights and employment issues relevant to setting up and running an innovative technologybased company. Innovation This module will enable you to develop new skills and knowledge about innovation that will enhance your ability to contribute to the long term competitiveness of businesses. You will learn to use and create new tools to support innovation in all areas of business. You will develop an understanding of how behaviour within an organisation promotes or stifles creativity, and understand the relationship between innovation and competitive performance. Leadership You will learn how leaders develop, facilitate and manage the achievement of the mission and vision via a clear stakeholder focused strategy, supported by relevant policies, objectives, targets and plans ensuring that the organisation’s management system is developed and implemented. Management of Change Organisations today operate in a rapidly changing business environment that demands ever higher standards of operation, business efficiency and customer service. This module is designed to give participants an understanding of change and the reasons for it. We look at strategic models and tools and measures, as well as giving the hands-on experience of managing change and dealing with the consequences of change within a simulated business environment. Sales and Sales Management Selling is a technique which is quite different from that of marketing and business development. It is an essential element of trading. Students need to understand the theory and then be able to skilfully apply the methods and techniques to create orders for the products or services provided by their business. Students likely to be undertaking any customer facing business activity, face to face negotiations or raising capital, will benefit greatly from this module. Core Modules Business Model Generation The Business Model focuses on developing the operational processes of a new business in a systems orientated manner. This module will describe, demonstrate and practice the use of Business Models and Business Model tools in creating, describing and analysing new business proposals. It will allow students to understand the key operational aspects of a new business and the relationships between them and compare their model with that of possible competitors. Financial Analysis and Control Systems This module provides an understanding of the main accounting statements, together with an awareness of basic accounting principles, terminology and techniques which will enable you to interpret financial reports and information. An introduction to management accounting practices as an aid to effective operational financial planning and control is also included.


Full-time Master's Priogramme 2015-16
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