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Full-time Master's Priogramme 2015-16

enable future manufacturing and service enterprises to win business, deliver systems, products or services and maintain relationships in the radically more complex global business landscape. Finance for e-Business This module will provide a broad understanding of finance for e-business including the control of business resources, financial metrics, reporting, security and the valuation of businesses. You will gain an appreciation of the implications of managing shareholder and stakeholder values and of the stages of development businesses follow from incorporation to flotation, insolvency and other forms of exit. Information Systems Management This module provides an understanding of the roles and responsibilities of an IT manager by exploring the three key areas of technical, organisational and information management, including system and network management, software management, people management, financial management and data and risk management. “ The practical element of the programme is worth emphasizing. For example in the module Creating a Profitable eBusiness we analysed the website of an actual business that wasn’t performing too well. As a team, we looked at its good points, its bad points and how it could be optimised effectively. Our aim was to maximise its performance without increasing costs. At WMG you have time to explore the subject in-depth and understand how the lessons can be put into practice in real business situations. Di Li, China e-BM Graduate 2012-13 Currently studying towards a PhD at Warwick on Business Process Modelling and Optimization “ Supply Chain Integration Understanding the appropriate use of supply chain integration is a vital ingredient in corporate success, where effective exploitation of supply chain collaborative principles and computerbased systems for managing internal and external logistics have introduced new opportunities and threats. This module covers a range of topics including supply chain models, planning and control, integration syndicate exercises, operations management tools, e-procurement, customer-supplier relationships and collaborative product design. e-Commerce Online transactions are completed in their millions every day – selling over the Internet has become a major sales channel for business and multi-channel marketing is a key focus for many retail businesses. Transactions are at the heart of e-Commerce and this module examines the specific technologies and processes that enable them. MSc e-Business Management (e-BM) go.warwick.ac.uk/wmgmasters/courses/e2bm 13 Core Modules Creating Profitable e-Business Current concepts concerning the market positioning of new e-businesses are introduced and students learn to apply a focused model to the creation of profitable e-businesses. Key stages covered include e-business concept creation and evaluation; designing a competitive and compelling customer value proposition; exploring models for capability delivery; investigating key issues in implementing e-business opportunities. e-Customer Relationship Management This module includes the factors of relationship marketing, direct marketing and database marketing that are required to target, acquire and retain customers in the context of traditional CRM and e-CRM. Global e-Business In this module you will critically examine the processes and organisational structures that


Full-time Master's Priogramme 2015-16
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