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CIM Community News issue 1

Why did you decide to become a volunteer? My day job at Swarovski is in sales, and wasn’t fulfilling my marketing needs, therefore I joined the CIM Central London branch in 2003 to connect with other marketers and to satisfy my need to be kept up to speed with practitioners. You are well known as a champion of women in marketing. What initially inspired you to launch the ‘Women in Marketing’ (WIM) programme? After observing the programme run by CIM Central London for a year, I felt that the events weren’t catering for female members. I wanted to create an event that would celebrate the contribution that women make to marketing, but not to exclude men from attending. I’ve been influenced by the company I work for, Swarovski, who are global market leaders. Innovation is the essence of the brand – “we think big and deliverance is key”, so I brought this mind-set to my creation of WIM events, along with my love of marketing, as I truly believe that marketing is the soul of any organisation. What influenced you to go on to create the ‘Women in Marketing’ awards? After six years of successful annual WIM events, held in March to celebrate International Women’s day, and with a succession of successful events featuring prominent speakers from high profile brands, it seemed like the natural next step. I was truly inspired by the amazing women I had recruited to speak, their contribution to the success of the organisations they worked for or had created, and WIM awards was my way of celebrating their success and through them, inspiring the next generation. I would also like to add to the debate of getting more women on the boards of companies, as I believe that marketing should be recognised at boardroom level and that boardrooms need to be more diverse. How do you fit your volunteering around your hectic work schedule? Lots of planning! One thing that the former CIM post- graduate diploma module on planning and control taught me, was how to plan effectively. Spotlight on Ade Onilude, GLR Region In each issue we will be focusing on a volunteer to share their experience with you. For this issue, we talk to Ade Onilude, GLR Region YORU CMMOU NITY NEWS SPOT LIGHT ON


CIM Community News issue 1
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