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Power to Change

Chartered Postgraduate Diploma in Marketing (Level 7) For marketers working at a strategic level who wish to gain a professional Masters level qualification. For more information see page 14. Chosing the right QUALIFICATION Professional Diploma in Marketing (Level 6) Ideal for marketers with operational, supervisory or management responsibilities – learn how to plan, implement and measure marketing activities. For more information see page 12. QUALIFICATIONS PROSPECTUS 2013/2014 4 Introductory Certificate in Marketing (Level 3) Find out about the essentials of marketing theory and take new practical knowledge into your workplace. For more information see page 8. 1 FIND OUT ABOUT MARKETING The great thing about studying with us is the flexibility and choice we offer. We can help you decide what level you may want to start at and where you can go next in your career progression. You can take many different paths on your studying journey for both our core qualifications and specialist awards. We always recommend building your core marketing knowledge before taking specialist awards. Professional Certificate in Marketing (Level 4) In-depth knowledge for junior marketers, marketing assistants and marketing support roles looking to progress. For more information see page 10. Diploma IN digital MARKETING (Level 4) Learn what digital marketing is about including understanding the buzz words and main trends. For more information see page 20. Diploma in marketing communications (Level 4) Help you deepen your knowledge and skills to apply marketing communications to meet your business objectives. It is equally suitable whether you are working client side or for an agency. For more information see page 18.


Power to Change
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