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Power to Change

Web Analytics and Social Media Monitoring This unit will explore basic research principles and then examine two themes: web analytics and social media monitoring. Web analytics reviews the effectiveness of company communications and customer interactions on a range of digital marketing platforms including website, social media presences and mobile marketing. Social media monitoring involves using tools to listen to conversations about a brand across digital platforms and taking appropriate action. The unit focuses on developing an understanding of KPIs, selecting measurement tools, analysing reports to improve performance and creating tests to improve owned and bought media messages. Unit credits: 10 How will you be assessed? You’ll be assessed across the three units through a work-based assignment that will often be based on various findings and recommendations within your own company. What does it cost? To take this qualification you need to: Be an Affiliate Cost: £144 per year. (£100 if you live outside of the UK and Western Europe). Pay assessment fees Integrating Digital Media and Branding £85 Mobile Marketing in Practice £85 Web Analytics and Social Media Monitoring £85 Pay tuition fees All students need to register with a CIM Accredited Study Centre. There will be tuition fees associated with study plus books and study materials which will vary depending on where and how you study. You can contact our Accredited Study Centres directly to compare different costs. www.cim.co.uk/studycentres 23


Power to Change
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