QUALIFICATIONS PROSPECTUS 2013/2014 Specialist UNIT AWARDS 22 Integrating Digital Media and Branding This unit aims to provide you with a good understanding of the fragmented nature of media management. It will equip you with the skills and knowledge that are necessary in evaluating and integrating brand propositions both online and offline. The four sections comprise of: Offline media such as print, radio and television; online digital media including mobile communications; integrated communications and integrated branding communications, and key performance indicators in integrated marketing communications (IMC). Unit credits: 10 Mobile Marketing in Practice Mobile is the most widely used media channel globally, with over one billion mobile devices sold each year. The medium is referred to as ‘always on and always connected’ and provides new ways for organisations and brands to connect with customers across all sectors. This unit will provide an introduction to good practice in mobile marketing and explore how it fits within the communications mix. It will also look at ways in which the channel can be maximised and how success in mobile marketing can be measured. Unit credits: 10 We offer three specialist digital units. You can study standalone units to gain a Unit Award. Alternatively, you can study one of the specialist unit awards as part of your Diploma in Digital Marketing in place of the Digital Marketing Planning unit. The chosen specialism will be reflected in your award title, eg Diploma in Digital Marketing (Mobile), Diploma in Digital Marketing (Metrics and Analytics), Diploma in Digital Marketing (Media and Branding).
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