Page 24

Power to Change

QUALIFICATIONS PROSPECTUS 2013/2014 diploma IN DIGITAL MARKETING 20 Do you qualify? You need to be educated to at least 'A' Level standard (or equivalent) and fulfil at least one of these criteria: – Have a suitable competence in a marketing communications role. – Hold any recognised UK degree or equivalent Level 5 qualification. – Have a relevant Level 3 or above qualification (eg CIM Professional Certificate in Marketing, CIPR Advanced Certificate in Public Relations, etc). If English isn’t your first language, you will also need to provide us with evidence of at least IELTS 6.5 academic proficiency or Trinity ISE III/ IV, or the C1 Level from the Common European Framework of References for Languages (CEFR). Course content This qualification has three units, each assessed by assignment. To complete each one you’ll need to cover all the following tasks successfully: Unit 1. Marketing and Consumer Behaviour This unit includes the theories and techniques of research and consumer behaviour and their application to marketing communications. This unit is designed for individuals without previous marketing qualifications. If you are qualified in marketing you may be entitled to an exemption on this unit. Unit credits: 20 What is it ? The Diploma in Digital Marketing is a Level 4 qualification and provides you with the essential knowledge and skills you need to plan, implement and monitor effective digital marketing campaigns and contribute to operational marketing plans. You’ll learn what digital marketing is about, including understanding the buzz words and main trends. It covers Search Engine Optimisation (SEO), Pay Per Click (PPC), types of online advertising, e-mail marketing, viral marketing, online PR, affiliate marketing and social media. It also looks at digital metrics, regulation and codes of practice. WHO are they FOR? Ideal if you are developing and implementing digital marketing plans or working in an online team. It will teach you the essentials to understand fundamental digital planning concepts. What is expected of me ? At this level you will be expected to complete approximately 400 hours study, between time with your tutor and personal study.


Power to Change
To see the actual publication please follow the link above