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Power to Change

19 Unit 2. Public Relations (PR) This unit provides you with an understanding of the role PR plays in reputation management, internal communications and assisting transactions. The unit assesses stakeholder relationships and examines the various online and offline media techniques available. Unit credits: 10 Unit 3. Direct Marketing and Sales Promotion This unit includes the disciplines and techniques of direct marketing and sales promotion, including databases and other digital technologies and the legal and regulatory constraints in which they operate. Merchandising, field marketing and point of sale promotion are also covered. Unit credits: 10 Unit 4. Advertising This unit covers the role of advertising within the marketing mix, communications mix and society. It will explain the relevant processes, planning and measurement involved with advertising in all of its forms, online and offline. Unit credits: 10 Unit 5. Integrated Media This unit covers the functions of different media within the marketing and communications mix. It provides an understanding of the process of media selection, planning and measuring effectiveness. It specifically considers the integration of online and offline media in effective communications. Unit credits: 10 How will you be assessed? You’ll be assessed across the five units based on either a standard examination format, or work-based assignments based on various findings and recommendations within your own company. Unit awards Units can be studied individually as well as part of this qualification. For more information please contact our Customer Experience team. Call +44 (0)1628 427120 E-mail qualifications@cim.co.uk What does it cost? To take this qualification you need to: Be an Affiliate Cost: £144 per year. (£100 if you live outside of the UK and Western Europe). Pay assessment fees Marketing and Consumer Behaviour (Assignment): £85 Public Relations (Exam): £65 Direct Marketing and Sales Promotion (Exam): £65 Advertising (Exam): £65 Integrated Media (Assignment): £85 Pay tuition fees All students need to register with a CIM Accredited Study Centre. There will be tuition fees associated with study plus books and study materials which will vary depending on where and how you study. You can contact our Accredited Study Centres directly to compare different costs. www.cim.co.uk/studycentres


Power to Change
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