QUALIFICATIONS PROSPECTUS 2013/2014 Diploma in Marketing Comunications 18 Do you qualify? You need to be educated to at least 'A' Level standard (or equivalent) and fulfil at least one of these criteria: – Have a suitable competence in a marketing communications role. – Hold any recognised UK degree or equivalent Level 5 qualification. – Have a relevant Level 3 or above qualification (eg, CIM Professional Certificate in Marketing, CIPR Advanced Certificate in Public Relations, etc). If English isn’t your first language, you will also need to provide us with evidence of at least IELTS 6.5 academic proficiency or Trinity ISE III/ IV, or the C1 Level from the Common European Framework of References for Languages (CEFR). Course content This qualification has five units, each with its own assessment method. Unit 1. Marketing and Consumer Behaviour This unit includes the theories and techniques of research and consumer behaviour and their application to marketing communications. This unit is designed for individuals without previous marketing qualifications. If you are qualified in marketing you may be entitled to an exemption on this unit. Unit credits: 20 What is it ? The Diploma in Marketing Communications is a Level 4 qualification and will give you a broad understanding of the range of communication methods you can use to meet business objectives – from marketing, advertising and public relations to direct marketing and sales promotion. WHO Is IT FOR? Anyone currently working in, or aiming to work in, marketing communications or digital marketing (including both client and agency side marketing roles). What is expected of me ? At this level you will be expected to complete approximately 600 hours study, between time with your tutor and personal study.
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