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Power to Change

QUALIFICATIONS PROSPECTUS 2013/2014 Chartered Postgraduate Diploma in Marketing: Stage 2 16 Do you qualify? Successful completion of Stage 1 or a previous version of the CIM Postgraduate Diploma. Course content: Leading Marketing Defining the project The purpose of Stage 2 is to prepare you to lead the design, implementation and evaluation of a strategic business project within your own organisation or business sector. You will explore an emerging marketing theme and evaluate its impact on current marketing practice. You will be expected to provide a project proposal in which you have critically evaluated current published work on the emerging marketing theme and identified the key issues and opportunities facing the organisation or business sector. Project implementation and assessment You will be expected to apply appropriate research methods to identify and explain the procedures and processes that will be used to design and implement the strategic business project and to assess its success. It is anticipated that you will identify the need for primary research, however, secondary research may be acceptable if the project is suitable for this approach. You will be expected to define success in order to explore methods to measure success. Following implementation, you will use the procedures identified within your research methods to assess project success against key performance indicators. You will also be expected to make recommendations to improve the implementation of future business projects. What is it ? The second stage of a challenging Level 7 two stage marketing qualification that demonstrates specialist professional knowledge across many areas and a route to Chartered Marketer status. WHO Is IT FOR? Marketers working at a strategic level or aspiring to do so who wish to gain a professional Masters level qualification. What is expected of me ? At this level you will be expected to complete approximately 600 hours study, between time with your tutor and personal study.


Power to Change
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