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Power to Change

QUALIFICATIONS PROSPECTUS 2013/2014 Chartered Postgraduate Diploma in Marketing: Stage 1 14 Do you qualify? This qualification is Level 7, the same level as a Masters, which means you’ll need to pass CIM’s diagnostic entry test for this level, or meet at least one of these criteria: – A range of experience working at senior marketing management level that has provided you with the ability to evidence that you can meet the learning outcomes of the CIM Professional Diploma in Marketing if required to do so and is sufficient to pass the diagnostic entry test to this qualification. AND – CIM Professional Diploma in Marketing (either the 2003 or the 2009 syllabus) or the CIM Advanced Certificate in Marketing. OR – A business or marketing Bachelors or Masters degree (or an equivalent qualification) where a minimum of half of the credits come from marketing (ie, 180 credits in Bachelor degrees and 90 credits in Masters degrees). If English isn’t your first language, you will also need to provide us with evidence of at least IELTS 6.5 academic proficiency or Trinity ISE III/ IV, or the C1 Level from the Common European Framework of References for Languages (CEFR). Course content Stage one of this qualification contains four units. Unit 1. Emerging Themes The focus of this unit is to critically evaluate the impact of a range of new and emerging themes on marketing, business organisations and the changing marketing environment. In addition, this unit will also help you to build and refine the skills necessary to anticipate and adapt to further changes. Unit credits: 10 What is it ? The first stage of a challenging Level 7 two stage marketing qualification that demonstrates specialist professional knowledge across many areas and a route to Chartered Marketer status. WHO Is IT FOR? Marketers working at a strategic level or aspiring to do so who wish to gain a professional Masters level qualification. What is expected of me ? At this level you will be expected to complete approximately 600 hours study, between time with your tutor and personal study.


Power to Change
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