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Power to Change

13 Unit 2. Delivering Customer Value through Marketing This unit’s primary focus is the development and execution of marketing activities that have been designed to achieve customer satisfaction and meet organisational objectives, through effective marketing mix strategies which deliver stakeholder value. Unit credits: 15 Unit 3. Managing Marketing The focus of this unit is about developing you as a manager, including giving you the knowledge and understanding required to develop and manage the marketing infrastructure and the organisation’s talent development, capability and capacity. This includes developing effective quality systems and processes to support compliance and approaches to measuring and monitoring marketing activities. Unit credits: 15 Unit 4. Project Management in Marketing This unit will focus on the proactive development and delivery of a justified management process to support the initiation, implementation and control of marketing projects, including the use of research and information and preparing proposals and briefs to identify needs comprehensively. Unit credits: 15 How will you be assessed? It's possible with hard work to qualify within a single academic year studying part time. You will be assessed across the four units using a blend of two basic methods: 1. A pre-seen case study examination. 2. By assignments such as workbased projects which will often be based on various findings and recommendations within your own company (or a company of your choice). Unit awards Units can be studied individually as well as part of this qualification. For more information please contact our Customer Experience team. Call +44 (0)1628 427120 E-mail qualifications@cim.co.uk What does it cost? To take this qualification you need to: Be an Affiliate Cost: £184 per year. (£140 if you live outside of the UK and Western Europe). Above fees are inclusive of accelerated route fees of £40. Where you are entitled to exemptions from the Professional Certificate in Marketing (£10 x 4 units). Pay assessment fees Marketing and Planning Process (Assignment): £80 Delivering Customer Value through Marketing (Exam): £80 Managing Marketing (Assignment): £80 Project Management in Marketing (Assignment): £80 Pay tuition fees All students need to register with a CIM Accredited Study Centre. There will be tuition fees associated with study plus books and study materials which will vary depending on where and how you study. You can contact our Accredited Study Centres directly to compare different costs. www.cim.co.uk/studycentres


Power to Change
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