Page 16

Power to Change

QUALIFICATIONS PROSPECTUS 2013/2014 Professional Diploma in Marketing 12 Do you qualify? This qualification is the same level as the final year of a degree programme, which means you’ll need to pass CIM’s diagnostic entry test onto Level 6, or meet at least one of these criteria: – Experience in a marketing management role that has provided you with the ability to be able to demonstrate that you can meet the learning outcomes of the CIM Professional Certificate in Marketing if required to do so and is sufficient to pass the diagnostic entry test to Level 6. OR – The CIM Professional Certificate in Marketing (either 2002 syllabus or the 2008 syllabus). OR – Any business or marketing Bachelors or Masters degree (or an equivalent qualification) where a minimum of one third of credits come from marketing (ie 120 credits in Bachelors degrees or 60 credits with Masters degrees). If English isn’t your first language, you will also need to provide us with evidence of at least IELTS 6.5 academic proficiency or Trinity ISE III/ IV, or the C1 Level from the Common European Framework of References for Languages (CEFR). Course content This qualification contains four units: Unit 1. Marketing Planning Process This unit is designed to provide a detailed understanding of marketing planning, including the synergistic planning process and its links with the delivery of marketing strategy. It also considers a thorough assessment of the dynamic and complex nature of the marketing environment and its impact on developing marketing plans to achieve strategic outcomes and competitive advantage in the market place. Unit credits: 15 What is it ? This is a Level 6 qualification which provides the knowledge, skills and ‘ability to do’ in relation to marketing planning and develops the ‘marketing professional’ across a range of areas. The qualification is a hybrid of marketing with a considerable emphasis on management as marketers move from specialist aspects of marketing into either a functional or departmental role. WHO Is IT FOR? Marketers with operational, supervisory or management responsibilities – including department managers, functional managers, product/brand managers, account managers, agency managers, marketing executives and business development managers. What is expected of me ? At this level you will be expected to complete approximately 600 hours study, between time with your tutor and personal study.


Power to Change
To see the actual publication please follow the link above