Page 15

Power to Change

11 Unit 2. Assessing the Marketing Environment The aim of this unit is to provide an understanding of the nature and scope of the internal and external marketing environments with broad consideration of the impact of international and global marketing. Unit credits: 10 Unit 3. Marketing Information and Research This unit focuses on the importance of marketing information in gaining a more in-depth understanding of both the market in which the organisation operates and the customers it seeks to serve. Unit credits: 10 Unit 4. Stakeholder Marketing The focus of this unit is to recognise the nature and scope of an organisation’s diverse range of stakeholders (of which customers are part) and their relative importance to the marketing process and the market oriented organisation. Unit credits: 10 How will you be assessed? It's possible with hard work to qualify within a single academic year studying part time. You will be assessed across the four units using a blend of two methods: 1. There are two 3 hour exams, one without a pre-seen case study and one with. 2. By assignments such as workbased projects which are often based on your own company (or a company of your choice). Unit awards Units can be studied individually as well as part of this qualification. For more information please contact our Customer Experience team. Call +44 (0)1628 427120 E-mail qualifications@cim.co.uk What does it cost? To take this qualification you need to: Be an Affiliate Cost: £144 per year. (£100 if you live outside of the UK and Western Europe). Pay assessment fees Marketing Essentials (Exam): £70 Assessing the Marketing Environment (Exam): £70 Marketing Information and Research (Assignment): £70 Stakeholder Marketing (Assignment): £70 Pay tuition fees All students need to register with a CIM Accredited Study Centre. There will be tuition fees associated with study plus books and study materials which will vary depending on where and how you study. You can contact our Accredited Study Centres directly to compare different costs. www.cim.co.uk/studycentres


Power to Change
To see the actual publication please follow the link above