Page 14

Power to Change

QUALIFICATIONS PROSPECTUS 2013/2014 Professional Certificate in Marketing 10 Do you qualify? This qualification is the same level as the first year of a foundation degree, which means you’ll need to pass CIM's diagnostic entry test onto Level 4 or meet at least one of these criteria: – Hold any general Bachelors or Masters degree. – Hold the CIM Introductory Certificate in Marketing (Level 2 or 3). – Have an NVQ or SVQ Level 3 in Marketing (equivalent to NQF Level 3). – Have an NVQ or SVQ Level 4 in any other subject (UK – equivalent to NQF Level 4 and above). – Hold an International Baccalaureate (equivalent to NQF Level 3 and above). – Business or marketing experience would be an advantage but isn’t essential. If English isn’t your first language, you will also need to provide us with evidence of at least IELTS 6.5 academic proficiency or Trinity ISE III/ IV, or the C1 Level from the Common European Framework of References for Languages (CEFR). Course content This qualification contains four units: Unit 1. Marketing Essentials The aim of this unit is to provide a detailed explanation of the key theories and practice behind marketing as an exchange process and a business function, but also as a means of creating customer value in the short to medium term. Marketing Essentials introduces you to the importance of the marketing planning process and the role of marketing across the organisation. Unit credits: 10 What is it ? This is a Level 4 qualification which gives you the practical skills and knowledge to devise and execute tactical marketing activities and gain marketing credibility. WHO Is IT FOR? Junior marketers, those working in marketing support roles (like marketing assistants); or if marketing plays some part in your current job description. What is expected of me ? At this level you will be expected to complete approximately 400 hours study, between time with your tutor and personal study.


Power to Change
To see the actual publication please follow the link above