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Power to Change

INTRODUCTORY CERTIFICATE IN MARKETING What is it ? The Introductory Certificate in Marketing is a Level 3 qualification for anyone who wants to find out more about marketing – whether you’re in a job that involves marketing or not. It answers the question ‘what is marketing?’ but it also aims to develop knowledge and skills for people who are working to support others in basic marketing tasks. WHO Is IT FOR? Junior marketers, secretarial or administrative roles, people on the periphery of marketing, event management assistants, personal assistants, nonmarketers 8 with some marketing involvement, customer service assistants/call centre employees, modern apprenticeship equivalents. What is expected of me ? At this level you will be expected to complete approximately 120 hours study, between time with your tutor and personal study. Do you qualify? You don’t need any previous qualifications or marketing experience to complete this qualification. However, if you are working or have some business experience, this will certainly help you put your learning into context. If English isn’t your first language, you will also need to provide us with evidence of at least IELTS 6.5 academic proficiency or Trinity ISE III/ IV, or the C1 Level from the Common European Framework of References for Languages (CEFR). Course content This qualification has two units, each with its own assessment method. Unit 1. What is Marketing? This unit seeks to provide the backdrop to the importance of marketing in terms of what marketing is and how it is defined. It focuses on the role of marketing, its crossfunctional importance and its contribution to business success. It also looks at the role of marketing as a service provider within the organisation. The unit also provides a basic understanding of the internal and external marketing environment and the marketing mix, with consideration of how these factors differ from one sector to another. By the end of this unit, you should be able to demonstrate a sound knowledge and understanding of marketing and its contribution to organisational success. Unit credits: 6 QUALIFICATIONS PROSPECTUS 2013/2014


Power to Change
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