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CAM Specialist Marketing Qualifications Brochure 2013

We offer three specialist digital units. You can study these as standalone units to gain a unit award. www.camfoundation.com or call +44 (0)1628 427120 SPECIALIST UNIT AWARDS Mobile Marketing in Practice (10 credits) This unit is designed for individuals who want to expand their knowledge and skills in the area of mobile marketing. You’ll learn good practice in mobile marketing and explore how it fits within the communications mix, plus how the channel can be maximised for success and effectively measured. This practical unit award includes how to develop a mobile application. Web Analytics and Social Media Monitoring (10 credits) Whether you are a hands-on marketing professional or from a digital agency, this unit will help you get the best from your online marketing. It focuses on understanding Key Performance Indicators (KPIs) and selecting the right measurement tools. With this unit you will learn the essential knowledge to monitor and analyse your digital marketing activity so you can make informed adjustments to improve campaign performance. Integrating Digital Media and Branding (10 credits) If branding is at the heart of your role and you want the knowledge and skills to integrate online media with offline marketing activities, then this unit is for you. Whether you are extending an established brand online or developing an internet-based brand, this unit award gives you the tools you need to successfully maximise the branding opportunities available through digital media. ALL DIGITAL UNITS ARE ASSESSED BY ASSIGNMENT. Our recommended pathway for most students is to achieve the Diploma in Digital Marketing and then, if you choose to, enhance your knowledge further by studying the specialist units. Please note these units can be studied as standalone units, without studying the Diploma in Digital Marketing first. If you would prefer to study one of the specialist units as part of your Diploma in Digital Marketing in place of the Digital Marketing Planning unit, this is possible. The chosen specialism will be reflected in your award title e.g. Diploma in Digital Marketing (Mobile), Diploma in Digital Marketing (Metrics and Analytics), Diploma in Digital Marketing (Media and Branding).


CAM Specialist Marketing Qualifications Brochure 2013
To see the actual publication please follow the link above